We’ve been part of the tech industry for over 30 years.
In this time, we’ve witnessed an unparalleled wave of innovations and ground-breaking developments.

We’ve seen personal computing evolve from the Commodore 64 to the ultra-thin MacBook Air. We’ve watched the rise and fall of the Compact Disc, the revolutionary spread of the MP3 format, and the emergence of cloud-based platforms that now underpin everything, from storage to social media.

And now, in 2025, we find ourselves privileged witnesses to yet another extraordinary revolution: Artificial Intelligence.

At every step of this journey, we’ve seen how technology has opened new doors, enabling businesses, creators, and innovators to raise the bar on what’s possible.

But this progress hasn’t come without a cost, and the bill keeps growing.

The relentless pace of obsolescence keeps producing staggering volumes of electronic waste. As more services migrate to the cloud, increasing strain is placed on electricity grids and water supplies (needed to cool massive server infrastructures).

The rise of Artificial Intelligence (at this stage really a marketing term for enormous statistical models) is now accelerating this pressure to unprecedented levels.

This is a crucial moment.
For businesses, for individuals and for mankind as a whole.
It is time to reassess our attitude toward technology, and start including environmental and societal impact in every cost-benefit calculation.

At  fluo , everything we do is centered around our core values of openness, creativity and integrity.

We believe in using technology responsibly and as a force for good.

Our mission is to help people and organisations harness innovation to create positive social and environmental change.

We believe businesses should lead by example, fostering a culture of inclusion, tolerance, and curiosity toward change, while holding themselves accountable for the impact they have on the planet and the communities they touch, directly or indirectly.

This is why we support organisations such as 1% For The Planet and the Better Business Network, and why we are pursuing B Corp certification.

We know that this is an ongoing journey, but we must change the course of progress towards a more sustainable future for the generations to come.

After all, in the words of Mike Berners-Lee, quite simply There is No Planet B.