Marco co-founded Fluo in 2014, when it was still called Strillobyte, and today he is its CEO and a hands-on technology director. He sets the studio’s direction, looks after clients during and after a project, and steps in wherever the team needs him, from design to build.
He is at his best helping impact-driven organisations solve real problems with technology, bringing senior technical expertise to the table. His current focus is AI, and how individuals and organisations can adopt it ethically and responsibly.
His own path has had plenty of turns. He studied software and electronics in Italy and began as an application developer in the late 1990s. After four years at Siemens SpA he moved to London in 2010, where he led technical teams and then R&D at a facilities management company. In 2014 he left employment for good to start Fluo.
“I love experimenting, and I’m keen for Fluo to remain a space where we can keep learning and growing while making a positive impact in the world.”
Outside work, he raced a Yamaha R6 in the British Motorcycle Racing Club’s Thunderbike Sport Championship in 2022 and 2023.
His motto is “Embrace change: every great achievement is made possible by millions of small choices.” Moving countries, going from employee to founder and now into AI is a fair record of him practising it.
Tobi, Co-founderTobi co-founded Fluo and works in the gap between systems knowledge and AI. She goes where the problem is, or is about to be, and more often than not it turns out to be a communication gap. That is why her first step is always to watch how people actually work.
From there she looks at what sits underneath: unreliable content, outdated structures, and the governance and stakeholder trust that matter as much as the content itself.
She spent nine years leading knowledge management and technical documentation at a financial software company, and has now helped lead Fluo for more than ten. Her curiosity and analytical streak keep feeding the studio’s growth.
In her own words: “I’m known for taking knowledge management from a back-office function to something that visibly changes how an organization works: building a federated network of 250+ contributors across eight countries spanning Europe, the US and Asia-Pacific, chairing the governance forums that gave steering committees confidence in the numbers, and getting AI tools properly embedded into how people find and trust information.”
She is now exploring where her knowledge management and content background can add the most value. She believes in the good Fluo is working towards, and she sees it reflected in the mission-led, B Corp organisations the studio works with.
Away from the desk she is a planner by nature. A building project, a garden, a holiday, even the household finances: she enjoys organising all of it, and it is better still when there is a spreadsheet involved.
Victoria is a full-stack developer who brings the human perspective to the team. She spots friction early and helps turn complex requirements into something clear.
Her route into tech was not a straight line. She spent 15 years in property sales, business development and team leadership, and has a background in linguistics, and both still shape how she works. In her own words: “I care about understanding why we are building something, not just how to build it, and I enjoy bringing together engineering, product thinking and real-world user needs.”
She works across frontend, backend and data to turn client needs into practical, usable products. Next, she wants to deepen her engineering expertise and take more ownership of how products are shaped from start to finish.
At Fluo she has found a natural home for her interests: responsible AI, accessible and inclusive design, and projects where technology can reduce complexity or create measurable social or environmental value. She is particularly keen to make tech work better for neurodivergent users.
She also wants to open up the industry for other career switchers who, like her, did not come through a traditional computer science route, and she does that through mentoring and speaking, especially to encourage more women into tech.
If she could have instant fluency in every language, spoken or programming, she would be unstoppable. Until then, she is doing it the slow way.
Her guiding principle: “Good technology shouldn’t make the user carry the complexity.”
Akira came to Fluo through our apprenticeship scheme with Big Creative Education, and we are glad he stayed. Since 2024 he has been the go-to person for anything visual. He is a perfectionist, and the care shows in everything he makes.
His range covers UI and UX design, website structure, animation, logos, branding and social media. The piece he is proudest of is Fluo’s own branding.
In his own words: “I’ve enjoyed messing around on design programs like Photoshop and Illustrator since I was a young teenager, and graphic design was always the career I was aiming for. At Fluo I’ve been given the time and space to experiment and polish my work, and to take courses in areas of design I knew little about before.”
Looking ahead, he wants to keep developing his design skills and trying new ideas. He is drawn to anything groundbreaking or never seen before, so if time travel ever arrives, expect him first in the queue.
When he is not working, he is probably enjoying an iced tea or a coffee.
The best work advice he has been given: stop debating in your head whether a design will work. Put the ideas on paper or screen, compare them, then decide.
Oriana calls herself a creative generalist. Her winding career path has made her versatile across marketing, design support and event planning.
For her, professional choices are personal, and she has always built her work around her values. In her own words: “I chose my apprenticeship at Fluo because what they stand for is what they do. Besides, I have a great team that makes work fun, exciting, and a safe space to learn and make mistakes.”
She develops strategies that build Fluo’s brand and reach, from research and creative thinking to scheduling and data analysis. Her favourite project is Clothes for Action, our charitable and sustainable clothing brand, where she has supported the branding, launch and PR to give the artists’ work, and the vision of a better world, more exposure.
Next, she wants to grow her skills across marketing, from PR to people management. Outside work she is an ambassador for the You Press Foundation, which champions social inclusion and the representation of minority groups.
She is an immigrant and first-generation [graduate / professional: Oriana to confirm], proud of what she has achieved and shaped by the challenges and choices that got her here. She now tries to support and guide people who are just starting out, through her work as a singer-songwriter and content creator and through her professional networks.
She would love to be able to control time. Until then, she time-blocks.
Her advice: “Ask someone for the worst piece of advice they ever got. There is more to learn from that than from anything else.”
