Opening statement

Technological progress doesn't come without a cost to Earth. Many focus on how the bill is growing, we focus on how to decrease it. As a B Corp™ and proud members of 1% for the Planet, we understand that certifications are symbolic. The real work occurs daily and within, holding ourselves accountable and pushing further to meet ethical, social and environmental standards.

Principles

We put people first

We believe in fostering a diverse culture of inclusion, tolerance and curiosity, while holding ourselves accountable for the impact we, as a company, have on the planet and the communities we touch, directly or indirectly.

That's why we start with the people who make Fluo a better place and the communities it reaches:

  • Committing ourselves to fairly pay our employees and suppliers.
  • Opening our doors to the younger generations curious about a future in tech.
  • Working on initiatives that give back to society culturally, economically and ecologically.

We measure ourselves against an objective bar, not our own

Every action has consequences, but when we put better practices in place, those outcomes can be positive. To really understand what works and what doesn’t, it helps to get an outside perspective. That’s why, as a company committed to doing better, we took the B Corp assessment in 2024. This process looked at five key areas: governance, workers, community, environment, and customers.

In June of 2025, Fluo became a certified B Corporation with a score of 81.5, compared to the median score of 50.9. Seeing our results helped us understand where we’re strong and where we need to improve, so we can take responsibility and make changes.

Accountability is the foundation of our ever-evolving journey

We believe that being accountable is the first step for any responsible business to make a real difference.

Our certification reminds us of the positive impact we have made and the potential we still have. We know there is more to do, so we keep working to improve.

  • We are getting ready for B Lab's new Standards (V2) before our next recertification, which is due by June 2028. B Lab will now assess companies on seven required Impact Topics: Purpose and Stakeholder Governance, Climate Action, JEDI, Fair Work, Human Rights, Environmental Stewardship and Circularity, and Government Affairs and Collective Action. This time, an independent third party will audit us instead of us doing a self-assessment.
  • We continue to put our inclusivity policies into daily practice, not just keep them as formal policies. As our team grows, we believe this will show even more.
  • We are working on a reliable way to track our paper use. This will help us provide clear evidence in next year's report.

We believe in change and make it happen

Businesses should set a positive example. At Fluo, our beliefs are more than just ideas—they guide our actions and show that a profitable business can actually help both the planet and its people.

Some clients come to us wanting to make a positive change but needing expert help to make it happen. We take on the responsibility to act ethically and sustainably, creating custom solutions that help them reach their goals. We do this by offering digital tools that boost their social and environmental impact.

We report openly on our progress, from our commitments to what happened

Every year an impact report is generated to share our progress and next steps.

Read our latest report here.

Founder and workers' notes

Our commitment to do better goes beyond the office. Starting with our employees and clients and ending with the environment.

"I've always wanted our business to be a B Corp because it's a recognised standard proving you're an ethical organisation trying to do good in the world. I believe businesses have a duty not just to generate profit but also to use it to create positive impact." - Marco

“Being a B Corp matters to me because it gives us a clear set of values and a reason to keep raising the bar. It turns good intentions into something we can measure, improve on and be held accountable for.” - Akira

“B corp is another achievement that keeps us grounded and connected to what matters. At Fluo, I have learned more about the environment, people and better practices, making me a better professional.” - Oriana

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